Traceability with Digital Product Passport

Today, we released a YouTube video explaining how Circularise‘s Digital Product Passport (DPP) will revolutionize the recycling industry and tackle plastic pollution. Over 300 million tons of plastic are produced annually, yet recycling remains difficult due to high costs, inefficient sorting, and quality degradation. The DPP, a blockchain-based tool, tracks the entire lifecycle of plastic, ensuring regulatory compliance and sustainability. This technology will support the PRIMUS project in achieving its primary goal: transforming secondary plastics into the preferred raw material for high-value products.

In this video, you’ll discover how the PRIMUS project and Circularise are leveraging this innovative solution to reshape plastic recycling and drive the shift toward a circular economy. We invite you to watch the video—it’s super interesting!